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Standing Apart From The Crowd With
Your Ezine
Ezines are hot these days. How are you going
to stand apart from the crowd? The trick is to be unique. Below you
will find some pointers.
As always, we're here to support you. If you need assistance
beginning or growing your own Ezine or Newsletter, feel free to contact
us.
Be Different.
Try to say something new. There is really
no limit to the ways to present your ezine.
I created my first ezine, The Weekly Wake
Up, (wwu) by doing something that I love,
and then putting it out to the world. Every
issue was a unique piece of my digital
art with an inspiring quote integrated
into it. It received a lot of attention
as a result of its unique nature. (You
can see an archived screenshot here.)
Offer What You Enjoy.
You can publish an ezine on Internet Marketing because it's a hot topic.
Or, you can offer an ezine on gardening because you love to garden.
The latter is going to be more charismatic because of your passion for
gardening.
Create Compelling Ezine Promotions.
Speak to your target audience with your
promotions. For example, for the wwu my
ads could have said "a fractal art
and quote ezine." BORING! What they
did end up saying is "It's like a
shot of wheatgrass for your soul."
Intriguing, inviting, and targeting my
audience!
Be Consistent.
If you say you are a monthly, publish monthly.
If you're a weekly, publish weekly. If
you need to take a break, let your readers
know. Don't just disappear.
Offer Valuable Content.
Don't use your ezine primarily as a sales vehicle. Offer compelling
content that truly brings value to your readers. Keep your sales pitches
secondary to the ezine, and use them sparingly.
Build A Relationship With Your Readers.
There is nothing more satisfactory than receiving emails of gratitude
and appreciation from your readers. Take the time to respond to each
one personally! I've written "fan mail" to a few ezine publishers
who returned an autoresponder to me. Yeah, I really feel like they care
about me!
Don't Limit Yourself.
Do what you enjoy. Be creative. Follow ezine protocol but use your imagination.
Ask Your Readers What They Want.
You may be surprised at how willingly your readers will tell you what
they want. It's up to you to ask. Of course, don't bombard them with
polls, etc, but don't be afraid to ask them what they want.
About The Author
Lisa Micklin is the co-founder of EZezine.com
and the moderator/hostess of the Ezine
Publishing Cafe.
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