Publishing Your Ezine Consistently
Are you an over committer? Below, Merle of
and of EzineAdAuction.com offers
pointers for scheduling and publishing your ezine on a regular basis.
As always, we're here to support you. If you need assistance
beginning or growing your own Ezine or Newsletter, feel free to contact
If you're an ezine publisher
I have one word for you: "consistency."
When planning your newsletter, you need
to decide how often your ezine will be
sent out to your subscribers. Essentially,
you need to create a schedule and stick
with it. But how often should you publish?
How much is too much and how often is not
enough? When it comes to frequency, the
usual choices are daily, weekly, bi-weekly,
or monthly. Let's examine the pros and
cons of each one.
If you plan on publishing a daily ezine be prepared to do a lot of work.
Think about it. That's a total of 365 issues you'll need to create every
year. Not only is this a monumental task, but daily publications can
become annoying fast especially since most of us are dealing with information
overload and bulging email boxes.
Once a week is a little better but it still can be time consuming to
produce a quality ezine on a regular basis. That's 48 issues in a year,
still a lot of work. Some are of the opinion that once a week is still
a bit too often and showing up in someone's mail box four times a month
can appear to be too much for your subscribers. On the pro side they'll
have a hard time forgetting about you.
Every two weeks seems to be just the right mix for many. Whereas weekly
can be too much and once a month not enough, every two weeks seems to
work like a charm. Publishing an ezine twice a month is just often enough
to keep you fresh in your subscribers' minds but not so often that they
become annoyed with you and start reaching for the unsubscribe link.
As an ezine publisher, twice a month can be easily worked into your
busy schedule without too much strain
Even though many ezine publishers go with a monthly schedule, it does
have its drawbacks. Mailing just once a month can cause a subscriber
to forget who you are or that they even subscribed to your ezine in
the first place. Many a Spam complaint has started this way. Don't get
me wrong, I subscribe to many monthly ezines myself, but sometimes by
the time I receive an issue I've almost forgotten I was subscribed to
it. It just doesn't seem often enough to keep the publication fresh
in my mind. On the plus side it's not too much that you're messages
So there you have it; the options for choosing an appropriate
publishing schedule. Which one is right for you will depend on your
time constraints and what you're trying to accomplish with your ezine.
So next time someone tells you it's the size that matters don't believe
it -- frequency can make the difference between a memorable newsletter
and one that just fades into the woodwork.
About The Author
"Where the Best Deals in Ezine Advertising are Made"