Composing the Subject Line of Your
Often, the subject line of your ezine or
newsletter is the very first impression of your publication that your
subscribers will get. How do you make it compelling enough for them
to open your newsletter and read it? What are the "no-no's"
of subject lines? Below you will find some helpful tips to help you
make a good first impression.
As always, we're here to support you. If you need assistance
beginning or growing your own Ezine or Newsletter, feel free to contact
First things first. There are a few formatting
etiquette standards that you may want to
consider. Following these steps will assist
you in getting past many spam filters,
as well as legitimizing your ezine as a
"real" publication. Put the name of your
newsletter in square brackets, followed
by the issue title.
[Bobby Anne's Gardening Tips] The Best
Time To Plant Bulbs
While the above formatting is not a rule,
you may find that it helps your subscribers
to quickly identify your ezine, as well
as create filtering/sorting rules for their
Avoid words such as "free,"
"money back guarantee," etc. in your subject
line. Many junk filters target these terms
Compelling Subject Lines:
Write subject lines that will attract your subscribers to open your
ezine. Remember, just because they subscribed, doesn't mean that they're
actually reading your publication.
OK: "Improve your Website"
Better: "How to Make Your Website More Effective"
Best: "The 7 Deadly Website Sins, and How To Avoid
Them" (borrowed from Scott Stratten of Un-Marketing.com)
Speak to your readers' needs. They're subscribing to your
ezine for information and help. Let them know in the subject line how
you are going to help them.
To Be Cute, Or Not:
Should you get "cute and catchy"
in your subject lines? There's no easy
answer to this. If you get too cute, you
may not be taken seriously. On the other
hand, if you have a subscriber base with
a sense of humor, a catchy and compelling
subject line can actually be helpful and
keep your ezine fresh.
Once you decide on a subject line format
for your ezine, stick to it. This will
assist you in branding your ezine and in
recognition. Don't jump around with the
format. It's OK to experiment, but if you
do change formats, stick with it for a
while; don't change with each issue.
About The Author
Lisa Micklin is the co-founder of EZezine.com
and the moderator/hostess of the Ezine