General Ezine Tips
Composition & Content
Promoting Your Ezine
Choosing a Format for Your Ezine
There are several different formats to choose from for your ezine. How do you choose? Below are four of the most common options you will come across.
As always, we're here to support you. If you need assistance beginning or growing your own Ezine or Newsletter, feel free to contact us.
Recent research suggests that 92% of content-driven ezine subscribers prefer to receive ezines in HTML format. Most spam filters do automatically deduct a few points for sending in HTML; however, if your ezine content and composition is compliant with the rest of the filtering rules, HTML should not impede the delivery of your ezine.
Tip: Host any graphics for your ezine on a server and do not try to send them in the body of your email. This will save a whole lot of download time for your subscribers!
We recommend using RSS as a supplemental delivery method, and not to rely on it as your sole delivery mechanism. Currently, there are no technological standards for the composition of RSS, and this has held back the technology quite a bit. Additionally, as of this writing, "subscribers" need to install a separate software application, or use a web-based version, called a news aggregator, to receive RSS feeds. This can be intimidating to many users.
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